Some clients you work with. Others you go on a journey with.

Air New Zealand was the latter.

Across multiple campaigns and regions, we helped one of New Zealand's most iconic brands do something they'd never done before, harness the power of real voices, real places, and real stories to build genuine connection with their Airpoints community.

The campaign brought together creative powerhouses and perspectives from talent including Courtney Tyler, Trippers Society (Now T15 Media) Ben Mikha and more.

The first chapter was Airpoints Escape. A nationwide influencer campaign built around New Zealand's most loved locations Queenstown, Auckland, and beyond. The brief was to bring awareness and engagement.

The result was 35,000+ email sign-ups and a campaign that felt less like advertising and more like an invitation to new destinations and stories.

Samoa. Taiwan. The journey kept going.