The most loyal fans don't just want to watch their team. They want to be part of the story.

When the New Zealand Warriors and Anytime Fitness came to us with a challenge, how do you surprise and delight the most passionate fanbase in NZ rugby league we didn't think campaign. We thought experience.

What followed was a first for the Warriors and their community. A live VIP activation built entirely around the fans a one-hour live stream featuring three of the team's star players, delivered directly to a dedicated Discord community we built and activated end to end.

The numbers told the story.

98% retention rate. A live audience that didn't just watch they stayed, engaged, and came back wanting more.

From Discord build and activation to live stream content capture, Curator delivered the entire experience from concept to screen. A genuine first for one of New Zealand's most prestigious sporting teams and proof that when you treat fans like VIPs, they respond like them.