Some products launch launch to applause. Others to a standing nationwide ovation.

Remarkable Cream's Christmas Eggnog did the latter selling out within weeks of release, with 700ml bottles disappearing almost as fast as they hit shelves nationwide.

What started as a limited-edition seasonal release became the most talked-about holiday drop in New Zealand.

But this story didn't start in 2024. It started in a Dunedin kitchen in the late 1970s.

Three generations of the Cameron family had chased the same dream to create something world-class in liquor here at home. When founder Wills Cameron finally cracked the formula in 2019, something ‘remarkable’ happened, people fell in love with the flavours and feel.

Curators job was to help tell that story in a way that felt as extraordinary as it tasted.

We created a cinematic brand video for the Christmas Eggnog campaign featuring Jeff Rangihuna aka viral sensation @ettabeijeff. We wanted to project something warm, hilarious, and completely on-brand for a product that takes its craft seriously and itself lightly.

"The team really brought the spirit of the product to life," said Wills. "We thought we'd poke a little fun at ourselves a cheeky nod to the customers who've waited so patiently for Eggnog to make its comeback."

The result? Sold out. Nationwide with a campaign viewed millions of times.

From a grandfather's early experiments to a sold-out national phenomenon this is what happens when a brand knows its story, and trusts the right team to tell it.