Make A Wish Pacific - A beloved partnership and cause.
Some partnerships transcend the work.
As official marketing partner for Make-A-Wish Pacific, we had the privilege of helping one of the world's most beloved foundations do what it does best spark joy and inspire hope for children living with critical illnesses across the Pacific.
We approached every piece of content with the same values Make-A-Wish leads with. Empathy, dignity and care.
If you asked our Founders, it's the partnership we're most proud of. And the one that reminds us most clearly why storytelling done with intention has the power to create meaningful change.
Some work you do for a living. Some you do for something bigger.
MEO - From start-up to 75 countries.
When we began working with MEO, the Auckland-based face mask company had a product the world needed and a story that deserved to be told with care. Over five years and across 75 countries, we helped them do exactly that scaling their content and marketing campaigns from New Zealand to a global audience, growing their social following to over 10,000 and making MEO the most followed mask company in the world.
Telling a health brand's story during one of the most sensitive periods in modern history required something most agencies don't talk about restraint. The temptation when scaling at pace is to lead with noise.
We lead with education before promotion, empathy and transparency were key.
A considered, human approach to content that acknowledged what people were feeling in the world while giving them genuine reasons to trust a brand entering markets as different as the United States, India, and the Philippines simultaneously.
The result was a brand that scaled beyond its initial trajectory. It was welcomed with millions of masks sold worldwide.
UFG - Campaigns flourishing with purpose.
As creative content partner for United Flower Growers New Zealand's largest flower wholesaler and distributor we ran several campaigns that brought the beauty, humanity and purpose behind New Zealand's flower industry to life.
Mother's Day with Trade Aid
For Mother's Day we created a first-of-its-kind collaboration between United Flower Growers and Trade Aid two New Zealand institutions united by a shared belief in doing business with heart.
The result was UFG's most engaged Mother's Day campaign ever digitally and nationally of its time. Hundreds of Kiwi’s flocked to socials to share their Mothers Day story during a partnership that felt as natural as the flowers themselves.
‘Peonies with a Purpose’ with the NZ Mental Health Foundation
For their nationwide Peonies with a Purpose campaign in collaboration with the New Zealand Mental Health Foundation, we told a different kind of flower story.
From grower to florist the Kiwi growers, the passionate florists, and the uniquely New Zealand journey of the peony industry came to life through cinematic content that was as much about the people as the product.
A campaign with purpose for one of New Zealand’s best loved industries.